The Content Marketing Blueprint
What is a Content Marketing Blueprint?
It’s no hidden secret that smartphones and handheld devices have changed how commerce exchanges in the United States. It’s no hidden secret that people are researching, choosing between brands, and addressing objections before they ever step foot into your store or even consider calling you. If you’re not making it easy for them to do this information gathering on your website, you are missing out on lucrative opportunities.
The Content Marketer’s Blueprint is essentially an online game plan that is made specifically for your company and brand. It’s been built and tested on the best practices in the inbound marketing community. Each blueprint defines two key factors for you to find new prospects and help guide them along on the buyers journey.
1. A Completely Automated, Online Sales Process
2. Content Marketing
What makes these two elements have the most impact on your organization is when you think of it like an engine that needs fuel to run. Your automated online sales process will be your engine and the content is like the full – producing highly qualified leads. It has the power to eliminate tire kickers.
Just like when your driving, you need both an engine and fuel to succeed. Also the quality of the content and sales cycle are unique to your business or organization. All that to say, every Blueprint is custom built with a purpose.