What Kind of Results to Expect From Content Marketing

It’s been a long morning at the shop.. the owner called and said that it’s time to close shop for the day because we have too many customers!

Candy Crush High Score

Wouldn’t it be nice to have that problem! With all the buzz on social media and content marketing, more and more companies are getting on board with this very effective form of marketing.

If you’re considering getting on board with content marketing (plus some marketing automation) you want to read on so you know what to expect.

Managing High Expectations

First I need to be honest with you: results don’t happen overnight. It takes time to identify your audience’s needs, wants, and desires. Next you need to create to content and accumulate social proof and time for website traffic to increase.

In other words, it’s a marathon and not a sprint. Success will come and there are some tactics you can include to help speed up your results.

For example, in the video below Rand Fishkin from Moz talks about some of the biggest misconceptions about content marketing. Just listen to the first 4-5 minutes.

As you can see, Rand dispelled a lot of myths about why customers don’t buy after they read your content. One thing you can expect, however, is that once you gain momentum, your high quality content will produce you traffic without spending a dime on advertising.

So if content marketing is something you’re considering, here are 4 things you should be aware of:

1. Content marketing requires time and resources (yours or someone else’s)
2. Content marketing requires your expertise and new habits to make it work
3. Results typically happen in the first 3-5 months (for an established website)
4. Consistency with produce content = long-term growth

Need some proof that it actually works? Check out the top 50 brands using content marketing.

Still not convinced? Here are some more statistics:

93% of B2B Marketers are using content marketing
42% of B2B marketers rate their content marketing efforts as effective
Only 44% of B2B Marketers have a documented content strategy
73% of B2B Marketers have someone in charge of content marketing strategy

(Content Marketing Institute / Marketing Profs Study)

How to Get Started With Content Marketing

I hope that by now you are beginning to see that successful content marketing requires a plan that is built on proven strategies and a commitment.

Your content is a digital asset that can give you a return for a long time.

If you are looking for such a plan, we can help.

How to Get Started With Content Marketing

Hopefully by now, you have realized that success with content marketing takes time and it requires a plan that is built on proven strategies.

If you are looking for just such a plan, we can help.

Step One: The Content Marketing Blueprint

The first step in working with us is to have us produce a Content Marketing Blueprint for you. The purpose of creating the blueprint is to do a deep dive on your company’s current marketing assets & strategies so that we can produce a 90 day content marketing game-plan that you can use to help you get a positive ROI on your investment as soon as possible. (as opposed to endlessly writing blog posts that aren’t a part of an overall strategy)

Getting Started with a BlueprintStep Two: Execute the Plan, Track Data, and Adjust Where Needed

One of the best parts of digital marketing is that we can track everything that happens, and, as you might guess, all the data that is collected is incredibly valuable.

Here are just a few of the data points that we track:

  • Overall traffic
  • Where it’s coming from
  • Most popular posts (most traffic)
  • Which posts generate the most leads
  • Where the leads came from
  • Which emails the leads open
  • What social media interaction you’ve had with each lead
  • The overall performance (ROI) of each inbound campaign
  • And so much more…

If you are tired of not knowing where next month’s revenue is coming from and you are tired of not know which parts of your marketing are working, get in touch with us today.

Ready to Get Started?

Ready to get started? Schedule a complimentary 15 minute consultation now, or learn more about our process.

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