It doesn’t matter if you are not good at creating content for your website or if you lack creativity because today I am going to share with you some of the best content marketing tools and tricks that I use to help research topics to write about. Writing your content is half the battle, the other half is promoting it. I know it’s hard work, but your efforts will pay off over time.
If you have ever felt like you were in content hell you probably need to use some of my favorite tools to help make your inspiration a lot easier.
Your brain will always be your greatest asset for creativity but sometimes you need a little kick start. Try using my favorites that are listed below. They are in no particular order.
1) Best Content Marketing Tools
Google Keyword Planner
Why not start with the king of all keyword research tools. The keyword planner will help you by putting your keywords into groups so that you can see what topics Google feels are most relevant to your search term. You can also do backwards keyword research. You can do this by entering the URL of a website and the keyword planner will tell you what keywords Google thinks are most relevant for your website.
Long tail keywords are the secret to every websites success. The Uber Suggest keyword tool will help inspire you buy filling in the rest of a searwch term that a person is searching for. You just give it a head start by typing in the first phrase.
2) Best Social Media Research Tools
This is a hidden gem where you can go and research topics that people are asking questions about. Hint: the best way to find topics to write about are finding out what questions people are asking and write an expert answer for them.
I mentioned using Twitter for search in a previous post. This is a great feature built within a free social media tool where you can see what topics are trending. Try reaching out to influencer’s and watch their feeds.
Type your keywords into Social Mention and it will show you what people are talking about related to your search terms. This tool will give you a basic idea of what the hottest keywords are that are associated for your search query. The trick is to find a search phrase that has high search volume and is relevant to your business.
3) Your Website
Google Webmaster Tools
If you haven’t done so already, sign up for a Google Webmasters Account. It’s free and the best part is that Google will tell you what search queries your website is showing up for and where your average ranking position is for that term.
4) Your Team
So I saved the best for last. You can always draw inspiration from your team. Find out what the most common questions your staff receives from customers or what the most complaints are and tackle them head on graciously.
Your job as a content marketer is never easy and it is never done. But the good news is that you have a lot of tools available to you that can help you uncover new opportunities in a short time. Leverage your assets that you already have first though – your website analytic and your staff.
Hey, thanks for the great tips for finding ideas for content marketing. Now what?
Why don’t you take a minute to share with others your favorite tools by posting a comment below!